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April 2025

SalesTech Deep Dive: 6sense
Our latest SalesTech Deep Dive featured Latané Conant, CRO of 6sense.
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Nicolas De Kouchkovsky
Salesforce’s AI Agents resolve 85% of support inquiries—Benioff on what’s next
Marc Benioff offered an insightful take on the impact of AI agents during his TECHtalk interview, spotlighting how Salesforce is using them to transform…
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Nicolas De Kouchkovsky
BigTinCan goes private—Is this a Revenue Enablement’s reckoning moment?
Yesterday, Vector Capital Management completed its acquisition of Bigtincan, one of the key players in the sales and revenue enablement space.
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Nicolas De Kouchkovsky
Why the largest contact centers still rely on custom agent desktops?
Through a couple of recent projects, I had the opportunity to look at the contact center stacks of several very large operations—by large, I mean…
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Nicolas De Kouchkovsky
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Musings from Medallia Experience 2025
The Medallia Experience conference late last month offered a snapshot of an industry in transition.
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Nicolas De Kouchkovsky
Musings from Zendesk Relate 2025
Zendesk's Relate user conference last week marked an important milestone for the company.
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Nicolas De Kouchkovsky

March 2025

SalesTech Deep Dive: Outreach
In our latest SalesTech Deep Dive episode, Tenbound's David Dulany and I sat down with Outreach's new CEO Abhijit Mitra to discuss his vision for…
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Nicolas De Kouchkovsky
Google CCAI returns to the forefront
In the past few weeks, Google made two notable announcements in the CX space: a major expansion of its strategic partnership with Salesforce and the…
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Nicolas De Kouchkovsky
The Renaissance of Customer Journey Analytics
Customer journey analytics (CJA) is discussed far more often than it is deployed.
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Nicolas De Kouchkovsky
Meta launches Business AI
Meta is launching a new Business AI program to drive customer engagement for sales and service.
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Nicolas De Kouchkovsky
The rise of GTM Engineers
Back in 2018, I found the typical sales-to-sales ops ratio to be around 25:1
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Nicolas De Kouchkovsky
© 2025 Nicolas De Kouchkovsky
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