Musings from Medallia Experience 2026

Last week, Medallia held its Experience user conference.

Feb 22 • Nicolas De Kouchkovsky

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TitanX acquires FrontSpin to advance its phone intent vision

FrontSpin announced it was joining TitanX.

Feb 21 • Nicolas De Kouchkovsky

Salesforce acquires Momentum

Salesforce has acquired Momentum, a salestech company, to extend its Agentforce platform.

Feb 19 • Nicolas De Kouchkovsky

Beyond the demo: The new playbook for AI success

I continue to reflect on last year’s learnings, and today I want to discuss the evolving role of pilots.

Feb 17 • Nicolas De Kouchkovsky

January 2026

Unpacking Apollo’s go-to-market platform

2025 marked a turning point for sales and revenue technology.

Jan 31 • Nicolas De Kouchkovsky

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Two surprising paradoxes in sales AI adoption

As I reflect on AI adoption across sales and revenue organizations over the past year, two paradoxes stand out.

Jan 25 • Nicolas De Kouchkovsky

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Google’s Agentic AI push: Redefining Digital Commerce

At NRF 2026, Google Cloud made two announcements worth unpacking.

Jan 16 • Nicolas De Kouchkovsky

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December 2025

Musings from AWS re:Invent 2025

AWS turned re:Invent earlier this month into a platform to accelerate its Agentic AI strategy.

Dec 28, 2025 • Nicolas De Kouchkovsky

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Decoding Genesys results and what they reveal about contact center growth

Three months ago, Tod Famous challenged us to reconcile Genesys Cloud ARR growing nearly 35% year over year with a cloud contact center market growth…

Dec 24, 2025 • Nicolas De Kouchkovsky

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Learnings from the 8th edition of the CX landscape

A little present before Christmas: the 8th edition of the CX landscape is out.

Dec 20, 2025 • Nicolas De Kouchkovsky

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Salesforce is acquiring Qualified

Salesforce is acquiring Qualified.

Dec 18, 2025 • Nicolas De Kouchkovsky

November 2025

The essential building blocks of a B2C sales system

In part one, we explored why modernizing sales operations has become a top priority for B2C businesses.

Nov 30, 2025 • Nicolas De Kouchkovsky