I am the principal analyst at CaCube Consulting, a boutique advisory and market development firm specializing in customer engagement technologies for sales and service.

I help B2B SaaS providers with strategy, messaging, go-to-market, and content. I also advise enterprises on designing their solution stack and developing their technology roadmap.

I provide industry analyst coverage of SalesTech, Contact Centers, Customer Experience (CX), and Artificial Intelligence (AI) for sales and services markets.

Services:

  • Brand, mindshare, and reputation development: From message feedback and refinement to full positioning development, including launch preparation, coverage, and market amplification

  • Product roadmap and strategy: Strategic planning and advisory services covering product direction, competitive analysis, and market opportunities

  • Go-to-market and sales enablement: Comprehensive market intelligence and strategy development, including competitive analysis, persona development, and use case creation

  • Content development: Deep domain-backed content creation spanning content pillars, thought leadership, white papers, webinars, and customer stories through a proven methodology

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I am an industry analyst covering the customer service, contact center, SalesTech, AI, and CX markets, sharing insights and trends.

People

CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.