CX & SalesTech Spotlight: July 2026 highlights
Monthly highlights from the CX and SalesTech space
Zoom acquires Common Room: A new SalesTech consolidator emerges
Zoom's acquisition of Common Room extends its existing Revenue Accelerator platform with buyer intelligence, marking its most aggressive SalesTech move yet. The deal positions the company as a contender to unify fragmented SalesTech stacks.
Musings from Verint Engage, 2026
Verint's first Engage conference following its merger with Calabrio offered a clear view of how the combined company plans to compete in the age of agentic AI. Rather than chasing AI buzzwords, Verint is focusing on measurable outcomes, incremental automation, and practical CX transformation.
Genesys’ acquisition of Pinkfish signals a deeper move into CX workflow automation
Genesys' acquisition of Pinkfish goes beyond adding workflow automation capabilities. It signals a strategic move to transform the contact center from a system of engagement into a system of execution, where customer interactions are connected to enterprise systems to autonomously drive resolutions.