CX & SalesTech Spotlight: January 2026 highlights
Monthly highlights from the CX and SalesTech space
Unpacking Apollo’s go-to-market platform
After years of predicted but elusive SalesTech consolidation, 2025 is emerging as the year unified go-to-market platforms begin to take hold, driven by AI layered on increasingly solid data foundations. This article launches a series evaluating leading consolidators through a jobs-to-be-done lens, starting with Apollo.
Two surprising paradoxes in sales AI adoption
AI adoption in sales hinges on a strong data foundation, yet many buyers overlook the underlying platform capabilities when choosing solutions. This article explores two counterintuitive patterns in how sales organizations deploy AI and what they reveal about realizing its potential.
Google’s Agentic AI push: Redefining Digital Commerce
The announcements of the Universal Commerce Protocol (UCP) and Gemini Enterprise for Customer Experience mark a meaningful step toward agentic commerce, where AI concierge agents manage end-to-end experiences from discovery through support. This article examines how these developments are redefining digital commerce.