CX & SalesTech Spotlight: December 2025 highlights
Monthly highlights from the CX and SalesTech space
Learnings from the 8th edition of the CX landscape
The 8th edition of the CX Landscape is out, capturing a 12% growth in participants and the rapid maturation of conversational and agentic AI. This year’s report also highlights the coming out of data foundations, signaling a shift in how CX stacks will be built in 2026 and beyond.
Salesforce is acquiring Qualified
Salesforce’s acquisition of Qualified underscores the value of focusing on specific AI use cases rather than pursuing a broad agenda. It also highlights the maturation of the autonomous SDR category, showing that AI can reliably convert inbound leads and transform the buyer experience.
Musings from AWS re:Invent 2025
Beyond updates on Amazon Connect and AWS’s latest services, re:Invent offers one of the best views into the contact center market and how enterprises are evolving their IT infrastructure.