SalesTech Deep Dive: ZoomInfo
We are continuing our journey into the consolidating SalesTech landscape with our latest Deep Dive episode featuring ZoomInfo and its Chief Product Officer, Dominik Facher.
Dominik unpacked ZoomInfo's remarkable trajectory in expanding its category leadership and shared noteworthy insights:
Originally a provider of demographic, firmographic, and technographic data, ZoomInfo is focused on building a signal engine combining three capabilities:
Capture a wide range of buying and engagement signals—intent data, website visits, job changes, RFPs, technology changes, job postings, etc.—to identify in-market accounts.
Filter out the noise to surface only the most relevant signals, along with specific recommendations on high-potential companies to prioritize and key contacts to target.
Activate these optimized signals across all the revenue workflows —sales, marketing, and customer success —by leveraging the data orchestration technology acquired from RingLead.
ZoomInfo RevOS covers the entire revenue funnel from advertising and demand gen to sales to customer success. More than 50% of users are account managers and customer success managers.
A key differentiator of ZoomInfo is its focus on large enterprises and their specific security and compliance requirements. It is building an open ecosystem to accommodate their integration needs. In particular, it has built integrations with major data warehouse providers such as Snowflake or Databricks.
ZoomInfo has assembled an impressive suite of products.
Watch our full episode here