Twilio this week completed its acquisition of customer data platform (CDP) provider Segment for a whopping $3.2 billion, evidence of the strategic value the company places on gaining access to the $17 billion CDP market.
Why Twilio bought Segment … and why you…
Twilio this week completed its acquisition of customer data platform (CDP) provider Segment for a whopping $3.2 billion, evidence of the strategic value the company places on gaining access to the $17 billion CDP market.