Twilio this week completed its acquisition of customer data platform (CDP) provider Segment for a whopping $3.2 billion, evidence of the strategic value the company places on gaining access to the $17 billion CDP market.
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Why Twilio bought Segment … and why you…
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Twilio this week completed its acquisition of customer data platform (CDP) provider Segment for a whopping $3.2 billion, evidence of the strategic value the company places on gaining access to the $17 billion CDP market.