Vector Capital merges Bigtincan and Showpad

On the heels of taking Bigtincan private in April, Vector Capital Management is now acquiring Showpad to merge the two companies.

The combination creates a $250M revenue enablement player, positioning it as the number three behind category behemoths Seismic and Highspot (each around $500M ARR by my estimate). The new entity will operate under the Showpad brand.

This merger also allows the combined company to distance itself from Allego and Mindtickle, which are closer to $150M ARR.

Revenue enablement has been the first—and hardest—hit by vendor consolidation. Spanning content creation, sharing, enablement, and personalization, the category is poised to play a bigger role as knowledge becomes a cornerstone of AI-driven sales and closed-loop analytics emerge as key enablers of transformation.

Coming just weeks after the announcement of Clari and Salesloft combining, this further suggests investors are taking the driver’s seat in consolidating the highly fragmented SalesTech category.