Salesforce has acquired Momentum, a salestech company, to extend its Agentforce platform.
Momentum positions itself as an AI GTM Data Orchestration platform, automating a wide range of activities, including sales activity capture, churn prediction, sentiment and feedback analysis, coaching, deal progression tracking, and clip creation from recorded calls and meetings.
It can integrate with existing conversation intelligence platforms or leverage its own capabilities.
Momentum is recognized for delivering these capabilities through use-case-specific agents that not only update systems but also act on their insights.
Momentum’s agents will complement and enrich Slackbot, a central element of Salesforce’s vision to streamline how users engage with its expanding suite of clouds and applications.
The acquisition addresses a chronic gap in conversation intelligence deployments: recordings, transcripts, summaries, and insights remain underutilized when action depends on humans to update the system.
Like Qualified, Momentum’s capabilities already exist within Salesforce. What differentiates them is packaging, anchored by a prescriptive, phased deployment methodology that begins with automated activity capture.
For customers who find the Salesforce Agentic Enterprise blueprint intimidating, this acquisition should offer a new, more approachable entry point.