RFP Automation deserves its own category
It’s time to make RFP Automation its own category.
I was previously lumping it under Sales Content & Collaboration, but it no longer reflects the market situation.
AI and GenAI have transformed RFP response solutions from static libraries of snippets into intelligent systems that connect to multiple knowledge sources and generate precise, tailored answers. I’m now tracking 28 players.
It’s striking that most salestech categories cater to sales and revenue ops roles. Tools built specifically for sales engineers are rare, interactive demo platforms being the exception.
While the industry seems to settle on the term "RFP Automation," it’s not just about boosting sales engineer productivity; it’s also about driving win rates.
RFP Automation is also about helping all revenue teams respond to detailed, technical questions—something both sales and customer service increasingly face as buyers engage later and more pointedly.
It eventually addresses a deeper need: capturing and vetting knowledge that lives in experts’ heads but never makes it into formal documentation.
Here are the players I’ve identified so far:
Who am I missing?