Staying abreast of the developments in the salestech space has become quite challenging of late. Mediafly secured $80M in funding ten days ago, making waves in the industry.
Mediafly has its roots in sales onboarding and training. Its merger with InsightSquared in 2021 catapulted the company into the limelight.
This strategic move followed a sequence of acquisitions, starting with Alinean, bringing consulting and ROI calculators into their arsenal. Subsequent additions included iPresent (value-based content) and Preventsesentify (visual communication and interactive content).
However, the pivotal acquisition was InsightSquared, a revenue intelligence specialist, which had previously snapped Olono for its guided selling capabilities. Mediafy acquisition journey continued with the inclusion of Execvision for conversation intelligence and Aptology for talent intelligence.
Mediafly Revenue360 platform combines revenue enablement, content management, and revenue intelligence. Its content platform caters to both internal teams and external customers. For employees, Mediafly combines talent development and talent intelligence through its most recent Aptology acquisition. For customers, it empowers the creation of compelling visual and interactive content, coupled with the ability to articulate business value through ROI and TCO tools. Eventually, the platform includes conversation intelligence and automated activity capture to provide AI forecasting, pipeline insights, and a rich set of analytics.
Another player to keep an eye on..