Fullcast just completed its third acquisition in 3 months.
After acquiring Commissionly, a UK-based commission management (ICM) provider in June, and Atrium (Acquired by Fullcast), an innovative performance management solution for line managers in August, Fullcast has now snapped up Ebsta (now part of Fullcast), another UK-based revenue intelligence and analytics company.
Founded in 2016 by Dharmesh Singh and Bala B., Fullcast was created to simplify complex sales planning. Both founders met at Salesforce, where they had to scale an offshore team in order to assemble and update the hundreds of custom reports required to support the company’s planning process—Dharmesh recalls sharing 1,500 spreadsheets with 400 managers—an experience that shaped their vision to automate and streamline the process.
Originally VC-backed, Fullcast was acquired in 2024 by Ryan Westwood and its co-founders, with the support of EPIC Ventures, ushering in ambitious growth plans.
These three acquisitions position Fullcast to assemble a complete sales performance management solution, with a functional footprint rivaling Anaplan, CaptivateIQ, Oracle, Varicent, and Xactly Corp.
On the heels of the Clari–Salesloft and Bigtincan-Showpad mergers, Fullcast’s moves also mark another milestone in investor-driven SalesTech consolidation...