CX & SalesTech Spotlight: November 2024 highlights
Monthly highlights from the CX and SalesTech space
The Waterfall Data Enrichment Paradox
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A growing number of businesses are turning to multi-sourcing their sales intelligence data. Waterfall data enrichment remains the most popular approach, but its logic warrants some questioning.
Cisco reasserts its position in the contact center market
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Cisco WebexOne provided an opportunity to take stock of Cisco's contact center offering. The company appears reenergized, demonstrating newfound assertiveness in the space. It also announced its AI agent solution.
Beyond the dots: A critical look at Gartner's 2024 CCaaS Magic Quadrant
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The 2024 Gartner CCaaS Magic Quadrant sparked an avalanche of comments and discussions. Naturally, I was eager to add my perspective to the conversation.