CX & SalesTech Spotlight: May 2025 highlights
Monthly highlights from the CX and SalesTech space Section: Spotlight
Musings from ServiceNow Knowledge 2025
ServiceNow has officially positioned itself as a CRM contender, boasting $1.4B in CRM revenue and a bold, AI-driven vision to manage end-to-end resolution workflows. Its agentic AI platform and robust data architecture connect complex, fragmented enterprises, establishing it as a formidable disruptor in the CX landscape.
SalesTech Deep Dive: 6sense
6sense has been steadily expanding beyond its ABM roots, adding powerful SalesTech capabilities to its platform. In our latest SalesTech Deep Dive, CRO Latané Conant shares how its AI agents, data, and intelligent workflows are enabling GTM teams to run modern, account-based playbooks at scale.
The rise of CX Observability
As cloud contact center and CX stacks grow more complex, traditional monitoring falls short. Enter CX observability: connecting and analyzing technical, operational, and experience datasets to not just detect problems but reveal patterns and elevate customer experience at scale.