CX & SalesTech Spotlight: March 2025 highlights
Monthly highlights from the CX and SalesTech space
Google CCAI returns to the forefront
After a quiet stretch, Google is making noise in CX again—deepening its Salesforce partnership and launching a slate of Conversational AI tools. From agentic self-service to AI coaching and quality management, Google is reasserting itself as a force in the enterprise customer experience arena.
SalesTech Deep Dive: Outreach
Outreach's new CEO Abhijit Mitra isn’t one to chase the spotlight, but in this SalesTech Deep Dive, he lays out his vision for redefining sales execution. From AI-powered agents to data-rich orchestration, we unpack how Outreach is evolving into a system of action.
The Renaissance of Customer Journey Analytics
Customer journey analytics has long seen limited adoption despite its obvious value—but that’s starting to shift. As businesses grapple with channel proliferation and automation blind spots, CJA is stepping into the spotlight, finally delivering on its promise to connect insights with action.