Share this postCaCubeCX & SalesTech Spotlight: February 2025 highlightsCopy linkFacebookEmailNotesMoreSpotlightCX & SalesTech Spotlight: February 2025 highlightsMonthly highlights from the CX and SalesTech space Section: SpotlightNicolas De KouchkovskyMar 08, 2025Share this postCaCubeCX & SalesTech Spotlight: February 2025 highlightsCopy linkFacebookEmailNotesMoreShareCX insightsConversational AI platforms: Navigating continuous changeNicolas De Kouchkovsky·Feb 17The definition of a conversational AI platform has been reshaped by waves of AI innovations. I set out to define what an AI platform for customer engagement should deliver in 2025, but the list grew so long it underscored how elusive the concept has become.Read full storyCX insightsZendesk acquires Local MeasureNicolas De Kouchkovsky·Feb 25Zendesk acquired Local Measure, an Australian CCaaS specialist, to bolster its contact center offerings and fend off CCaaS vendors encroaching on its turf as AI blurs traditional market boundaries.Read full storyCX insightsNew CEO Rory Read shares his plan for SprinklrNicolas De Kouchkovsky·Feb 6Sprinklr's ambition to unify marketing, sales, and CX under one platform has faced challenges. Incoming CEO Rory Read has begun outlining his game plan--pursuing its unified customer experience vision with a sharper, more focused approach.Read full story