CX & SalesTech Spotlight: February 2026 highlights
Monthly highlights from the CX and SalesTech space
Taking stock: How CX mega players are faring in the AI revenue race
Against the backdrop of intense discussion over the 'SaaSpocalypse,' the data tell a different story: leading CX and CRM vendors are generating real AI revenue streams. This analysis of publicly reported results shows how they’re performing and why conventional SaaS narratives about obsolescence deserve a second look.
Beyond the demo: The new playbook for AI success
Traditional demos and narrow pilots are no longer enough. AI is reshaping buyer expectations and driving a new playbook for commercial success that extends well beyond proof‑of‑concept. This article explores how pilots are evolving into full trials with rigorous methodology and measurable outcomes.
Musings from Medallia Experience 2026
Medallia and other CX management providers have amassed one of the richest troves of customer feedback and conversation data in the enterprise, positioning them squarely in the middle of the AI opportunity. The Medallia user conference offered insight into how the company is capitalizing on that advantage.