I had a stimulating discussion with Craig Rosenberg and Matt Amundson – two sharp minds deeply knowledgeable about their domains and the industry.
They kept me on my toes as we explored a few beliefs that every organization should challenge:
The never-ending search for the "next best" sales motion
Relying solely on CRM as the system of record
Attempting to offset declining outbound prospecting performance through automation
How to effectively sell value and sharpen your messaging
The evolving role of the modern sales rep
We covered a wide range of topics, making it challenging to summarize. I plan to unpack a few select themes in bite-sized posts in the coming weeks.
In the meantime, I invite you to enjoy the full recording of our thought-provoking discussion at The Transaction.