SalesTech consolidators: BigTinCan
This second post of the salestech consolidator series brings us Down Under where Bigtincan has been making waves in the sales stack consolidation scene.
The company was created in 2011. At the outset, it positioned itself in the broad content management space, not just sales enablement or learning management systems (LMS).
The company became acquisitive early on. So far, it has made an impressive 13 acquisitions:
SalesDirector.AI (AI sales activity capture)
Brainshark (market consolidation)
Vidinoti (immersive experiences)
ClearSlide (sales engagement)
VoiceVibes (AI-coaching)
Agnitio (digital sales room)
XINN (real-time document automation)
AsdeqLabs (mobility content management)
Veelo (sales guidance)
Fatstax (catalogs)
Zunos (micro-learning)
Contondo (content classification)
SlideGo (mobile experiences)
In 2020, BigTinCan became a public company. In 2022, it repositioned itself as an enabler of new buying experiences.
The company's offerings are centered around three "hubs": Content Hub for customer-facing content, Learning Hub, and Engagement Hub. Each is designed to be a best-of-breed system of action and built on a common platform, known as the Intelligent Enablement Platform.
Bigtincan's portfolio encompasses a wide range of products, including a proprietary video conferencing platform, SalesAI for content recommendations, and Bigtincan XR for immersive experiences.
What also sets BigTinCan apart is its broad set of integrations with enterprise content repositories, management, and learning systems
.