<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[CaCube: Spotlight]]></title><description><![CDATA[Monthly highlights in the CX and SalesTech space]]></description><link>https://www.cacubeconsulting.com/s/spotlight</link><image><url>https://substackcdn.com/image/fetch/$s_!wDSQ!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png</url><title>CaCube: Spotlight</title><link>https://www.cacubeconsulting.com/s/spotlight</link></image><generator>Substack</generator><lastBuildDate>Sat, 11 Apr 2026 06:15:05 GMT</lastBuildDate><atom:link href="https://www.cacubeconsulting.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Nicolas De Kouchkovsky]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[cacube@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[cacube@substack.com]]></itunes:email><itunes:name><![CDATA[Nicolas De Kouchkovsky]]></itunes:name></itunes:owner><itunes:author><![CDATA[Nicolas De Kouchkovsky]]></itunes:author><googleplay:owner><![CDATA[cacube@substack.com]]></googleplay:owner><googleplay:email><![CDATA[cacube@substack.com]]></googleplay:email><googleplay:author><![CDATA[Nicolas De Kouchkovsky]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[CX & SalesTech Spotlight: march 2026 highlights]]></title><description><![CDATA[Monthly highlights from the CX and SalesTech space]]></description><link>https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-march-2026</link><guid isPermaLink="false">https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-march-2026</guid><dc:creator><![CDATA[Nicolas De Kouchkovsky]]></dc:creator><pubDate>Sat, 04 Apr 2026 14:02:55 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!wDSQ!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;20ed3a82-4a4d-463d-830c-ad5c6c31f662&quot;,&quot;caption&quot;:&quot;In 2025, a handful of pure-play conversational AI (CAI) vendors crossed the $100M ARR mark, not only breaking a long-elusive revenue barrier but also signaling a rapid acceleration in customer-facing AI adoption and category maturation.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;2025: The year Conversational AI challengers broke through the $100M glass ceiling&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2026-03-27T03:16:07.315Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!dmbr!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7f148f46-ae8d-411e-bc59-fa3546a41e02_3750x1959.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/2025-the-year-conversational-ai-challengers-broke-through-the-100m-glass-ceiling&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:192274986,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:1573792,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;29043f07-ae88-41a3-91bd-b7ac1e0a1d75&quot;,&quot;caption&quot;:&quot;Salesforce's Agentforce Contact Center announcement was among last month's most notable industry events. It's been 10+ years in the making. The move accelerates the erosion of traditional CCaaS vendor moats and shifts the center of gravity toward data platforms. What does it mean for buyers, partners, and competitors? We break it down.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Unpacking Salesforce's Agentforce Contact Center announcement&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2026-03-18T20:33:25.168Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!T40-!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F05522c29-775a-49a2-8fbe-42c1d2d42f13_2000x1125.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/unpacking-salesforce-agentforce-contact-center-announcement&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:190959744,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:1,&quot;comment_count&quot;:0,&quot;publication_id&quot;:1573792,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;8129a78e-f466-44b4-b71d-dcd8c7680655&quot;,&quot;caption&quot;:&quot;It&#8217;s time to end AI washing and move past blaming AI for recent layoffs, and focus on what&#8217;s next: how the workforce is/should be evolving and how we can best prepare for it.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Stop blaming AI for layoffs. AI washing is killing the conversation&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2026-03-20T14:05:39.925Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!t0ei!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e0138e4-304d-4c31-b377-b9237616fe5e_1200x624.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/stop-blaming-ai-for-layoffs-ai-washing-is-killing-the-conversation&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:191328483,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:1,&quot;comment_count&quot;:0,&quot;publication_id&quot;:1573792,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div>]]></content:encoded></item><item><title><![CDATA[CX & SalesTech Spotlight: February 2026 highlights]]></title><description><![CDATA[Monthly highlights from the CX and SalesTech space]]></description><link>https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-february</link><guid isPermaLink="false">https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-february</guid><dc:creator><![CDATA[Nicolas De Kouchkovsky]]></dc:creator><pubDate>Sat, 07 Mar 2026 15:03:31 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!wDSQ!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;851a3dc6-5cc8-46b3-9aa8-0e32396f3679&quot;,&quot;caption&quot;:&quot;Against the backdrop of intense discussion over the 'SaaSpocalypse,' the data tell a different story: leading CX and CRM vendors are generating real AI revenue streams. This analysis of publicly reported results shows how they&#8217;re performing and why conventional SaaS narratives about obsolescence deserve a second look.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Taking stock: How CX mega players are faring in the AI revenue race&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2026-02-26T22:20:33.769Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!D3Sr!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47fa0dd3-82d5-45cf-81fe-cf430c9e2612_1200x624.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/taking-stock-how-cx-mega-players-are-faring-in-the-ai-revenue-race&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:189299909,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:1573792,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;91691dd9-2656-4c38-b153-9bb5c35def0f&quot;,&quot;caption&quot;:&quot;Traditional demos and narrow pilots are no longer enough. AI is reshaping buyer expectations and driving a new playbook for commercial success that extends well beyond proof&#8209;of&#8209;concept. This article explores how pilots are evolving into full trials with rigorous methodology and measurable outcomes.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Beyond the demo: The new playbook for AI success&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2026-02-17T19:35:04.391Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!y7Ax!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2e011421-c5c3-49a4-b00b-4231baf4b4ac_1200x624.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/beyond-the-demo-the-new-playbook-for-ai-success&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:188301117,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:1573792,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;fcdccb9d-0ebd-47c5-9274-93fa788d11fb&quot;,&quot;caption&quot;:&quot;Medallia and other CX management providers have amassed one of the richest troves of customer feedback and conversation data in the enterprise, positioning them squarely in the middle of the AI opportunity. The Medallia user conference offered insight into how the company is capitalizing on that advantage.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Musings from Medallia Experience 2026&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2026-02-22T16:25:31.225Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!OfbH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd167db1b-7407-4b0e-9ed1-ccf8da6032bb_1920x1088.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/musings-from-medallia-experience-2026&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:188759662,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:1,&quot;comment_count&quot;:0,&quot;publication_id&quot;:1573792,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div>]]></content:encoded></item><item><title><![CDATA[CX & SalesTech Spotlight: January 2026 highlights]]></title><description><![CDATA[Monthly highlights from the CX and SalesTech space]]></description><link>https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-january-2026</link><guid isPermaLink="false">https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-january-2026</guid><dc:creator><![CDATA[Nicolas De Kouchkovsky]]></dc:creator><pubDate>Sat, 07 Feb 2026 15:02:44 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!wDSQ!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;e23cafcd-ada5-45e1-a80d-abdd8193a646&quot;,&quot;caption&quot;:&quot;After years of predicted but elusive SalesTech consolidation, 2025 is emerging as the year unified go-to-market platforms begin to take hold, driven by AI layered on increasingly solid data foundations. This article launches a series evaluating leading consolidators through a jobs-to-be-done lens, starting with Apollo.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Unpacking Apollo&#8217;s go-to-market platform&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2026-01-31T18:31:00.000Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!HbTp!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf17b406-2f5c-4ab4-a8c7-9180d14e8dc1_3750x1959.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/unpacking-apollo-go-to-market-platform&quot;,&quot;section_name&quot;:&quot;SalesTech&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:186525359,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:4,&quot;comment_count&quot;:0,&quot;publication_id&quot;:1573792,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;475b73fe-4598-4b46-8bdb-0a984be3f517&quot;,&quot;caption&quot;:&quot;AI adoption in sales hinges on a strong data foundation, yet many buyers overlook the underlying platform capabilities when choosing solutions. This article explores two counterintuitive patterns in how sales organizations deploy AI and what they reveal about realizing its potential.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Two surprising paradoxes in sales AI adoption&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2026-01-25T17:14:30.931Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!Fl4W!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdb461150-eea2-4971-b004-7db8bbb110f6_1200x624.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/two-surprising-paradoxes-in-sales-ai-adoption&quot;,&quot;section_name&quot;:&quot;SalesTech&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:185743111,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:3,&quot;comment_count&quot;:1,&quot;publication_id&quot;:1573792,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;57938ed7-abb8-4c67-bc44-0aeabe52c305&quot;,&quot;caption&quot;:&quot;The announcements of the Universal Commerce Protocol (UCP) and Gemini Enterprise for Customer Experience mark a meaningful step toward agentic commerce, where AI concierge agents manage end-to-end experiences from discovery through support. This article examines how these developments are redefining digital commerce.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Google&#8217;s Agentic AI push: Redefining Digital Commerce&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2026-01-16T08:50:59.653Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!kIEt!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb2870045-d883-44b4-a8ab-f30ad2f7d566_3750x1959.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/google-agentic-ai-push-redefining-digital-commerce&quot;,&quot;section_name&quot;:&quot;SalesTech&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:184747905,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:1,&quot;comment_count&quot;:0,&quot;publication_id&quot;:1573792,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div>]]></content:encoded></item><item><title><![CDATA[CX & SalesTech Spotlight: December 2025 highlights]]></title><description><![CDATA[Monthly highlights from the CX and SalesTech space]]></description><link>https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-december-2025</link><guid isPermaLink="false">https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-december-2025</guid><dc:creator><![CDATA[Nicolas De Kouchkovsky]]></dc:creator><pubDate>Sat, 03 Jan 2026 15:01:06 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!wDSQ!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;1456ba07-bb24-42ae-80d3-1caf830d7e3e&quot;,&quot;caption&quot;:&quot;The 8th edition of the CX Landscape is out, capturing a 12% growth in participants and the rapid maturation of conversational and agentic AI. This year&#8217;s report also highlights the coming out of data foundations, signaling a shift in how CX stacks will be built in 2026 and beyond.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Learnings from the 8th edition of the CX landscape&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-12-20T02:50:57.788Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!aAC6!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb002a285-07f2-4668-84c9-11788b38599d_3840x2179.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/learnings-from-the-8th-edition-of-the-cx-landscape&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:182143575,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:1573792,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;e997108a-e88d-4f09-987e-fc490d2c4195&quot;,&quot;caption&quot;:&quot;Salesforce&#8217;s acquisition of Qualified underscores the value of focusing on specific AI use cases rather than pursuing a broad agenda. It also highlights the maturation of the autonomous SDR category, showing that AI can reliably convert inbound leads and transform the buyer experience.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Salesforce is acquiring Qualified&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-12-18T00:38:42.947Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!G-Tt!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa4619d08-6c57-4d19-933d-710d7108cbfd_1920x1080.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/salesforce-is-acquiring-qualified&quot;,&quot;section_name&quot;:&quot;SalesTech&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:181944271,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:1573792,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;e3142842-a280-43f8-b9fc-97009054b61c&quot;,&quot;caption&quot;:&quot;Beyond updates on Amazon Connect and AWS&#8217;s latest services, re:Invent offers one of the best views into the contact center market and how enterprises are evolving their IT infrastructure.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Musings from AWS re:Invent 2025&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-12-28T17:53:41.746Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!Rcyn!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e2a4789-68b1-4715-bdad-24b7bb3d83f6_1280x720.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/musings-from-aws-reinvent-2025&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:182745133,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:1573792,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div>]]></content:encoded></item><item><title><![CDATA[CX & SalesTech Spotlight: November 2025 highlights]]></title><description><![CDATA[Monthly highlights from the CX and SalesTech space]]></description><link>https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-november-2025</link><guid isPermaLink="false">https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-november-2025</guid><dc:creator><![CDATA[Nicolas De Kouchkovsky]]></dc:creator><pubDate>Sat, 06 Dec 2025 15:30:53 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!wDSQ!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;3d335dee-dd29-4261-9ccd-28edde056b98&quot;,&quot;caption&quot;:&quot;This year's SalesTech Landscape was harder than ever to assemble, thanks to rampant agent \&quot;washing.\&quot; The vendor count appears flat, but that masks unprecedented turbulence: newcomers flooding in while exits and consolidations mount.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Learning from the 11th edition of the SalesTech landscape&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-11-12T01:53:50.746Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!7V6P!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa14ce035-400c-46b7-aeb3-a4deb32a6d1b_3840x2194.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/learnings-from-the-11th-edition-of-the-salestech-landscape&quot;,&quot;section_name&quot;:&quot;SalesTech&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:178656197,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:1573792,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;f9849971-3a4e-42be-9752-b739e7827727&quot;,&quot;caption&quot;:&quot;The long-underserved segment of B2C sales is finally getting the technology it deserves. This two-part series explores the influx of purpose-built solutions and the building blocks of a modern B2C sales system.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;The dawn of B2C sales solutions&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-11-26T16:45:25.068Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!oZCI!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F69d05c88-593a-4527-ab60-f2d4c08ceb62_3750x1959.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/the-dawn-of-b2c-sales-solutions&quot;,&quot;section_name&quot;:&quot;SalesTech&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:179989807,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:1573792,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;faeaa53d-a8c6-4f2a-bf0f-c0eae2d45229&quot;,&quot;caption&quot;:&quot;RingCentral&#8217;s latest earnings call highlights an important trend: customer communications are moving beyond contact centers. AI is helping businesses deliver on the long-elusive promise of unified experiences that cross traditional department lines.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;RingCentral&#8217;s 3Q25 earnings call hints at market inflection points&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-11-15T16:00:00.000Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!1Ad-!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc5ac6bde-a2f9-4e2f-888b-bb369eab9059_2000x1125.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/ringcentral-3q25-earnings-call-hints-at-market-inflection-points&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:179098474,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:1573792,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div>]]></content:encoded></item><item><title><![CDATA[CX & SalesTech Spotlight: October 2025 highlights]]></title><description><![CDATA[Monthly highlights from the CX and SalesTech space]]></description><link>https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-october-2025</link><guid isPermaLink="false">https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-october-2025</guid><dc:creator><![CDATA[Nicolas De Kouchkovsky]]></dc:creator><pubDate>Sat, 08 Nov 2025 15:05:38 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!wDSQ!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;d7cddaf1-b9ce-4595-b259-dee6042ec967&quot;,&quot;caption&quot;:&quot;The conversational AI market for sales and service is exploding, with new entrants and innovations appearing every week. I spent the summer cutting through the noise and mapped the landscape into nine categories to make sense of 650 providers.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Making Sense of the Conversational AI Mayhem&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-10-09T10:45:54.137Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!jh6i!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb5882038-0cd7-4abf-98f4-487333612ad3_1920x1262.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/making-sense-of-the-conversational-ai-mayhem&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:175700778,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:1,&quot;comment_count&quot;:0,&quot;publication_id&quot;:1573792,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;7acca034-055b-413f-8654-0d3d10d69872&quot;,&quot;caption&quot;:&quot;As AI reshapes go-to-market operations, a robust data layer, both structured and unstructured, is now a strategic imperative. This article examines the emerging AI-native CRM category and what to expect from it.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;The rise of AI-Native CRM&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-10-06T08:20:53.562Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!5gec!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0aeae086-8189-41bc-8b50-e451a31f63a4_1200x624.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/the-rise-of-ai-native-crm&quot;,&quot;section_name&quot;:&quot;SalesTech&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:175406293,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:1573792,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;47746aa2-5614-4242-8519-91c7f9e7ace5&quot;,&quot;caption&quot;:&quot;I covered six events last month, making selection nearly impossible. In this 3-topic newsletter, I&#8217;m highlighting the NiCE Analyst Summit as a pivotal moment, where the new leadership team outlined its vision for the CX market and demonstrated solid progress in execution.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Musings from NiCE Analyst Summit 2025&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-10-16T15:03:00.000Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!fIDb!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f342aee-c53c-4e1b-b676-9bc8d5a676ec_1488x910.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/musings-from-nice-analyst-summit-2025&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:178187358,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:1573792,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div>]]></content:encoded></item><item><title><![CDATA[CX & SalesTech Spotlight: September 2025 highlights]]></title><description><![CDATA[Monthly highlights from the CX and SalesTech space]]></description><link>https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-september-2025</link><guid isPermaLink="false">https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-september-2025</guid><dc:creator><![CDATA[Nicolas De Kouchkovsky]]></dc:creator><pubDate>Sat, 04 Oct 2025 14:05:31 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!wDSQ!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;1641e4fa-24c6-42fe-aeeb-25144c10ff20&quot;,&quot;caption&quot;:&quot;Sierra, the once-stealthy conversational AI company is starting to lift the hood, revealing market traction and a new $350M funding round that pushed its valuation to $10B. With ARR approaching $100M and strong adoption in retail and e-commerce, Sierra is emerging as a standout in the conversational AI landscape.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Sierra&#8217;s strong growth signals a new era of maturity in Conversational AI&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-09-04T20:58:35.450Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!CNDe!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2cdcd146-c4c0-4b35-9e50-aec3ab2a8541_3750x1959.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/sierra-strong-growth-signals-a-new-era-of-maturity-in-conversational-ai&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:172824307,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:1573792,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;21b85580-57cd-4d58-bed2-4a46ea17ba45&quot;,&quot;caption&quot;:&quot;One topic is dominating investor conversations: the shift from legacy per-seat SaaS pricing to usage- and outcome-based models. While pricing draws attention, the bigger story is how vendors can secure a strategic foothold with their customers as AI begins to reshape the landscape for software providers.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Should software vendors ditch seat-based pricing?&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-09-16T14:01:00.308Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!5K8G!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd655135b-d387-4499-ace2-670813165d09_3750x1959.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/should-software-vendors-ditch-seat-based-pricing&quot;,&quot;section_name&quot;:&quot;GTM&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:173595128,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:1573792,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;4445846a-df8c-4638-aa18-b550781bf6f2&quot;,&quot;caption&quot;:&quot;Thoma Bravo&#8217;s $2B all-cash acquisition of Verint, set to merge with Calabrio, is a major shake-up in CX, uniting two former competitors. Under one of the most prominent private equity investors, it positions Verint, an early mover in CX Automation, to seize a leadership role in this emerging market.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Verint + Calabrio: Thoma Bravo&#8217;s bet on building a CX Automation powerhouse&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-09-03T15:05:27.772Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!U3Ep!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F494a27d0-8d88-48f7-b586-e5bbbc2a61db_3750x1959.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/verint-calabrio-thoma-bravo-bet-on-building-a-cx-automation-powerhouse&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:172685418,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:1573792,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div>]]></content:encoded></item><item><title><![CDATA[CX & SalesTech Spotlight: August 2025 highlights]]></title><description><![CDATA[Monthly highlights from the CX and SalesTech space]]></description><link>https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-august-2025</link><guid isPermaLink="false">https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-august-2025</guid><dc:creator><![CDATA[Nicolas De Kouchkovsky]]></dc:creator><pubDate>Sat, 06 Sep 2025 14:02:47 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!wDSQ!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;e64cf65c-a291-4f20-9fbe-fd95877d1ae4&quot;,&quot;caption&quot;:&quot;Genesys just secured a $1.5B investment from Salesforce and ServiceNow, an unusual show of alignment between longtime rivals. Beyond the capital, the deal highlights shifting dynamics at the intersection of CRM and contact centers.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Salesforce and ServiceNow co-invest $1.5B in Genesys&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-08-06T16:28:42.834Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!Vhs1!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1803728-2a65-4364-a58f-7a7199081131_1200x624.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/salesforce-and-servicenow-co-invest-1-5-billion-in-genesys&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:170283830,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;d590db0d-3aff-450a-a4b0-a50101126302&quot;,&quot;caption&quot;:&quot;The Clari-Salesloft merger forms a $450M ARR revenue orchestration player, signaling a defining moment in SalesTech consolidation with investors taking the driver&#8217;s seat.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Clari and Salesloft Merger: What's next for the Revenue Orchestration market?&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-08-12T18:23:55.154Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!EMC6!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb8adc5c0-caaf-4f13-8ea4-da9f63789918_1920x1080.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/clari-and-salesloft-merger-what-is-next-for-the-revenue-orchestration-market&quot;,&quot;section_name&quot;:&quot;SalesTech&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:170802756,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;ff25e8e5-48c5-4887-9e45-8078d84a2b3b&quot;,&quot;caption&quot;:&quot;SalesTech consolidation is accelerating&#8212;hot on the heels of Clari and Salesloft&#8217;s merger, Vector Capital is combining Bigtincan and Showpad to form a $250M revenue enablement contender. &quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Vector Capital merges Bigtincan and Showpad&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-08-28T20:36:06.957Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!6Z1f!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e43d1ac-977f-47e2-a593-6c9371314188_3750x1959.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/vector-capital-merges-bigtincan-and-showpad&quot;,&quot;section_name&quot;:&quot;SalesTech&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:172206334,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.cacubeconsulting.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading CaCube! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[CX & SalesTech Spotlight: July 2025 highlights]]></title><description><![CDATA[Monthly highlights from the CX and SalesTech space]]></description><link>https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-july-2025</link><guid isPermaLink="false">https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-july-2025</guid><dc:creator><![CDATA[Nicolas De Kouchkovsky]]></dc:creator><pubDate>Mon, 04 Aug 2025 13:00:52 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!wDSQ!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;1f9d012b-a47b-49e7-ab4e-0c20823b1230&quot;,&quot;caption&quot;:&quot;NiCE&#8217;s planned acquisition of Cognigy, in a deal valuing the company at approximately $955M, isn&#8217;t just a game-changer for both companies; it&#8217;s a major market move worth unpacking.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Unpacking NiCE planned acquisition of Cognigy&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-07-28T09:30:00.000Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!erF6!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0ff74f7-c813-4cde-8e24-ee222226f500_1200x628.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/unpacking-nice-planned-acquisition-of-cognigy&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:169979720,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;612deade-094d-42f3-b73e-e9890890e479&quot;,&quot;caption&quot;:&quot;Clay is making waves as startups race to imitate its model and GTM teams flood LinkedIn with use cases. But is it just another enrichment tool or the start of a new salestech category redefining how revenue teams operate?&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;The quest to unify the revenue data layer&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-07-20T07:10:18.042Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!1xvG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F87812b32-d6ee-433a-91bc-2afc37550f6e_1200x624.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/the-quest-to-unify-the-revenue-data-layer&quot;,&quot;section_name&quot;:&quot;SalesTech&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:168762488,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;da9eae20-8de4-458f-9771-134b1ce2c109&quot;,&quot;caption&quot;:&quot;RFP Automation is breaking out as its own category. With over 50 players nearing $500M in revenues, it's reshaping how technical questions get answered across revenue teams.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;RFP Automation deserves its own category&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-07-24T16:18:37.624Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!yCTX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa46b0575-903d-498a-a454-20cb2d9f438a_3750x1959.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/rfp-automation-deserves-its-own-category&quot;,&quot;section_name&quot;:&quot;SalesTech&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:169150203,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div>]]></content:encoded></item><item><title><![CDATA[CX & SalesTech Spotlight: June 2025 highlights]]></title><description><![CDATA[Monthly highlights from the CX and SalesTech space]]></description><link>https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-june-2025</link><guid isPermaLink="false">https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-june-2025</guid><dc:creator><![CDATA[Nicolas De Kouchkovsky]]></dc:creator><pubDate>Sat, 05 Jul 2025 14:05:16 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!wDSQ!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;b8bc866d-a4b1-4d84-a872-9f1ce250c555&quot;,&quot;caption&quot;:&quot;AI agents are showing up everywhere&#8212;but are they reinventing categories or just reshaping them? I&#8217;ve been rethinking the CX and SalesTech landscapes through the lens of agent evolution, and share a simple framework to hopefully make sense of it.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;AI Agents: creating new categories or redefining the old?&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-06-24T21:00:00.000Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!9xxi!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3ba58157-ec1a-495c-96b3-261659f8eabc_1200x624.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/ai-agents-creating-new-categories-or-redefining-the-old&quot;,&quot;section_name&quot;:&quot;SalesTech&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:167376311,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;7911ad7b-cae4-45ce-9fbb-9a3b1f0a5d13&quot;,&quot;caption&quot;:&quot;At PegaWorld, Alan Trefler offered a counterpoint to today&#8217;s prevailing agentic AI model. He challenged the one-shot agent paradigm and proposed a two-step approach&#8212;design first, execute with the right AI&#8212;while also redefining how we think about data access in the age of agents.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Pega&#8217;s contrarian take on Agentic AI&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-06-11T13:31:21.065Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!NtmH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88577b3f-c978-4eeb-911a-6496c8bdc815_1920x1005.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/pega-contrarian-take-on-agentic-ai&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:165636541,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;cb5982de-e1a2-4610-ac0e-b34985b1fee7&quot;,&quot;caption&quot;:&quot;NiCE is stepping into its next act. At Interactions 2025, a bold new vision took center stage: transforming from a CCaaS vendor into a CX AI platform unifying front- and back-office execution. Here's my take.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Musings from NiCE Interactions 2025&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-06-22T15:43:39.153Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!81wT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2887e654-4323-4618-a6d3-9070b81b1aff_1920x1080.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/musings-from-nice-interactions-2025&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:166530169,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!wDSQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div>]]></content:encoded></item><item><title><![CDATA[CX & SalesTech Spotlight: May 2025 highlights]]></title><description><![CDATA[Monthly highlights from the CX and SalesTech space Section: Spotlight]]></description><link>https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-may-2025</link><guid isPermaLink="false">https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-may-2025</guid><dc:creator><![CDATA[Nicolas De Kouchkovsky]]></dc:creator><pubDate>Sat, 07 Jun 2025 14:04:14 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!wDSQ!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;3ead7607-1966-4984-99e5-d51e18786bd2&quot;,&quot;caption&quot;:&quot;ServiceNow has officially positioned itself as a CRM contender, boasting $1.4B in CRM revenue and a bold, AI-driven vision to manage end-to-end resolution workflows. Its agentic AI platform and robust data architecture connect complex, fragmented enterprises, establishing it as a formidable disruptor in the CX landscape.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Musings from ServiceNow Knowledge 2025&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-05-21T19:19:28.110Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2605247a-8316-4ff5-ab23-b25071c86a5a_1920x1088.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/musings-from-servicenow-knowledge-2025&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:164104185,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;28051789-740a-4978-9513-20502ba868af&quot;,&quot;caption&quot;:&quot;6sense has been steadily expanding beyond its ABM roots, adding powerful SalesTech capabilities to its platform. In our latest SalesTech Deep Dive, CRO Latan&#233; Conant shares how its AI agents, data, and intelligent workflows are enabling GTM teams to run modern, account-based playbooks at scale.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;SalesTech Deep Dive: 6sense&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-05-02T18:33:00.000Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd936f4c8-ab96-47c5-99d0-b5629f519b18_1920x1080.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/6sense-salestech-deep-dive&quot;,&quot;section_name&quot;:&quot;SalesTech&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:162712729,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;988b0c02-8064-4210-9348-046ad00abc24&quot;,&quot;caption&quot;:&quot;As cloud contact center and CX stacks grow more complex, traditional monitoring falls short. Enter CX observability: connecting and analyzing technical, operational, and experience datasets to not just detect problems but reveal patterns and elevate customer experience at scale.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;The rise of CX Observability&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-05-01T15:54:00.000Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F963650c5-59c6-478b-a96b-e50d4ca100fc_1200x628.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/the-rise-of-cx-observability&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:163276811,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div>]]></content:encoded></item><item><title><![CDATA[CX & SalesTech Spotlight: April 2025 highlights]]></title><description><![CDATA[Monthly highlights from the CX and SalesTech space]]></description><link>https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-april-2025</link><guid isPermaLink="false">https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-april-2025</guid><dc:creator><![CDATA[Nicolas De Kouchkovsky]]></dc:creator><pubDate>Sat, 10 May 2025 14:51:21 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!wDSQ!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;df4d768f-c952-450e-9537-7aeb299d124a&quot;,&quot;caption&quot;:&quot;Zendesk is doubling down on its vision of becoming your CX AI provider. At Relate 2025, it launched the Resolution Platform with AI Agents at its core and set its sights on three key markets: customer service, employee service, and contact centers.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Musings from Zendesk Relate 2025&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-04-03T17:09:48.922Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8d91f5cc-34ba-45dc-9ac2-75b6bbe97bf5_1920x1080.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/musings-from-zendesk-relate-2025&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:160514897,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;b8417a6b-9c25-4307-937f-c430d588453e&quot;,&quot;caption&quot;:&quot;Medallia&#8217;s Experience conference captured a VoC market in transition, moving beyond surveys toward leveraging richer, unstructured customer interaction data. With a refreshed leadership team, Medallia is staking its claim as the system of record for capturing and acting on customer signals across a converging CX landscape.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Musings from Medallia Experience 2025&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-04-15T02:54:45.222Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1422c52f-33a4-4589-ba9c-d2d7a3750f35_1200x627.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/musings-from-medallia-experience-2025&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:161355169,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;a15cba0f-075d-4980-9d8c-1384ed97292a&quot;,&quot;caption&quot;:&quot;The world&#8217;s largest contact centers&#8212;those with thousands to tens of thousands of agents&#8212;are still building custom desktops. In this piece, I unpack why that&#8217;s the case, what Gartner&#8217;s Connected Rep strategy reveals, and why desktop design deserves far more strategic attention in the CX stack.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Why the largest contact centers still rely on custom agent desktops?&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-04-23T16:44:21.441Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6c3d889-a6fd-4734-b21b-951ed827449b_1200x624.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/why-the-largest-contact-centers-still-rely-on-custom-agent-desktops&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:161978753,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:1,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.cacubeconsulting.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading CaCube! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[CX & SalesTech Spotlight: March 2025 highlights]]></title><description><![CDATA[Monthly highlights from the CX and SalesTech space]]></description><link>https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-march</link><guid isPermaLink="false">https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-march</guid><dc:creator><![CDATA[Nicolas De Kouchkovsky]]></dc:creator><pubDate>Sun, 06 Apr 2025 05:30:44 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!wDSQ!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;fd8843b0-75fc-4a41-98f0-e01348bed92a&quot;,&quot;caption&quot;:&quot;After a quiet stretch, Google is making noise in CX again&#8212;deepening its Salesforce partnership and launching a slate of Conversational AI tools. From agentic self-service to AI coaching and quality management, Google is reasserting itself as a force in the enterprise customer experience arena.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Google CCAI returns to the forefront&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-03-22T17:05:18.242Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5c5d9da-9125-4da3-93d6-5975c59b9649_1280x720.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/google-ccai-returns-to-the-forefront&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:159626393,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;ab8251dd-a5d9-4b97-a82f-745ab70f9cae&quot;,&quot;caption&quot;:&quot;Outreach's new CEO Abhijit Mitra isn&#8217;t one to chase the spotlight, but in this SalesTech Deep Dive, he lays out his vision for redefining sales execution. From AI-powered agents to data-rich orchestration, we unpack how Outreach is evolving into a system of action.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;SalesTech Deep Dive: Outreach&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-03-22T18:24:44.964Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F074d074e-27ee-4e4d-b9a6-5de7d6ed22b9_1920x1080.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/outreach-salestech-deep-dive&quot;,&quot;section_name&quot;:&quot;SalesTech&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:159631421,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;14e9a739-53e3-470c-af1b-583b29647e3f&quot;,&quot;caption&quot;:&quot;Customer journey analytics has long seen limited adoption despite its obvious value&#8212;but that&#8217;s starting to shift. As businesses grapple with channel proliferation and automation blind spots, CJA is stepping into the spotlight, finally delivering on its promise to connect insights with action.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;The Renaissance of Customer Journey Analytics&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-03-07T21:05:53.349Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8b010910-e045-4a4c-a973-7b43da4d3471_1600x701.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/the-renaissance-of-customer-journey-analytics&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:157646367,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div>]]></content:encoded></item><item><title><![CDATA[CX & SalesTech Spotlight: February 2025 highlights]]></title><description><![CDATA[Monthly highlights from the CX and SalesTech space]]></description><link>https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-february-2025</link><guid isPermaLink="false">https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-february-2025</guid><dc:creator><![CDATA[Nicolas De Kouchkovsky]]></dc:creator><pubDate>Sat, 08 Mar 2025 16:23:10 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!wDSQ!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;b8d8cd35-f6d8-4bbd-8532-094c65910ccc&quot;,&quot;caption&quot;:&quot;The definition of a conversational AI platform has been reshaped by waves of AI innovations. I set out to define what an AI platform for customer engagement should deliver in 2025, but the list grew so long it underscored how elusive the concept has become.<br /><br />&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Conversational AI platforms: Navigating continuous change&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-02-17T16:13:34.989Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc47b6a75-6a2d-4d15-8101-9d6f6e93e5d4_1200x624.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/conversational-ai-platforms-navigating-continuous-change&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:157324994,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:1,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;fa0851c7-42d9-4765-a9f1-2534c2492a2d&quot;,&quot;caption&quot;:&quot;Zendesk acquired Local Measure, an Australian CCaaS specialist, to bolster its contact center offerings and fend off CCaaS vendors encroaching on its turf as AI blurs traditional market boundaries.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Zendesk acquires Local Measure&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-02-25T03:55:54.611Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa43d2db4-87cc-4ac5-85da-c7a0a7ce630f_1200x630.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/zendesk-acquires-local-measure&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:157861346,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;56f0eefe-39ee-4914-bf20-830394a412a3&quot;,&quot;caption&quot;:&quot;Sprinklr's ambition to unify marketing, sales, and CX under one platform has faced challenges. Incoming CEO Rory Read has begun outlining his game plan--pursuing its unified customer experience vision with a sharper, more focused approach.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;New CEO Rory Read shares his plan for Sprinklr&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-02-06T03:01:00.000Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb8a83806-6d4d-4f86-95c3-6d2f5b0da1a4_1920x1003.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/new-ceo-rory-read-shares-his-plan-for-sprinklr&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:156644889,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div>]]></content:encoded></item><item><title><![CDATA[CX & SalesTech Spotlight: January 2025 highlights]]></title><description><![CDATA[Monthly highlights from the CX and SalesTech space]]></description><link>https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-january-2025</link><guid isPermaLink="false">https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-january-2025</guid><dc:creator><![CDATA[Nicolas De Kouchkovsky]]></dc:creator><pubDate>Sat, 08 Feb 2025 15:30:58 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!wDSQ!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;99e1589e-dd57-4f23-a220-f1d8107bea3c&quot;,&quot;caption&quot;:&quot;I cherish every chance to sit with practitioners and hear firsthand what they&#8217;re doing. Five Star Call Centers' Joel Sylvester and John Coulter shared their AI journey, and the results speak for themselves.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;AI Adoption: lessons from Five Star Call Centers&#8217; journey&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-01-14T15:30:12.213Z&quot;,&quot;cover_image&quot;:null,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/ai-adoption-lessons-from-five-star-call-centers-journey&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:154825762,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;3b0ca9fc-da69-4367-8aca-7f1601ba0026&quot;,&quot;caption&quot;:&quot;Last year, I dedicated a significant portion of my research to AI use cases and best practices to build a crawl-walk-run AI roadmap. I shared my key insights in this webinar with RingCentral.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Crafting your CX AI roadmap&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-01-31T03:35:00.000Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c154529-8498-47a6-9aea-d694efe1d7e6_1200x627.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/crafting-your-cx-ai-roadmap&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:156278824,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;dbe26770-ffd7-44a2-a173-2a36c88a999f&quot;,&quot;caption&quot;:&quot;Clay has become a mini phenomenon in SalesTech, now valued at over $1B after its latest fundraise. I explored the use cases and the approach driving its momentum.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Will Clay become a verb?&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-01-21T21:25:04.756Z&quot;,&quot;cover_image&quot;:null,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/will-clay-become-a-verb&quot;,&quot;section_name&quot;:&quot;SalesTech&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:155372871,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div>]]></content:encoded></item><item><title><![CDATA[CX & SalesTech Spotlight: December 2024 highlights]]></title><description><![CDATA[Monthly highlights from the CX and SalesTech space]]></description><link>https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-december-2024</link><guid isPermaLink="false">https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-december-2024</guid><dc:creator><![CDATA[Nicolas De Kouchkovsky]]></dc:creator><pubDate>Tue, 07 Jan 2025 00:01:03 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!wDSQ!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;0a25d7c7-8d67-46d9-a06d-55ce327f7b18&quot;,&quot;caption&quot;:&quot;AWS held its annual re:Invent last December. Instead of focusing on features and capabilities, Pasquale DeMaio, VP of AWS Customer Experience Services, outlined his vision for the industry&#8217;s future.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Musings from AWS re:Invent 2024&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2024-12-26T16:25:18.407Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc518ae1d-e548-44b2-af6a-d9e7ae64686d_1920x960.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/musings-from-aws-reinvent-2024&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:153642865,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;9770f6f3-a439-4063-9564-dad407313a40&quot;,&quot;caption&quot;:&quot;Outreach hosted its Explore product showcase, announcing its AI prospecting agent and highlighting progress in solidifying its data structure.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Musings from Outreach Explore 2024&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2024-12-28T16:21:42.749Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4c1fea2f-8171-4bba-b99c-9a57c5ac27c5_1920x1080.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/musings-from-outreach-explore-2024&quot;,&quot;section_name&quot;:&quot;SalesTech&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:153721162,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;5e333428-acf0-4fa3-bb74-99be7ce13807&quot;,&quot;caption&quot;:&quot;Gong&#8217;s annual Celebrate event showcased the company&#8217;s approach to becoming a complete revenue orchestration platform designed to power a broad range of revenue workflows.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Musings from Gong Celebrate'24&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2024-12-03T21:37:58.733Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fae215429-be94-49f9-97ff-407f5a0ab42f_1200x627.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/musings-from-gong-celebrate-24&quot;,&quot;section_name&quot;:&quot;SalesTech&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:152537843,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div>]]></content:encoded></item><item><title><![CDATA[CX & SalesTech Spotlight: November 2024 highlights]]></title><description><![CDATA[Monthly highlights from the CX and SalesTech space]]></description><link>https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-november-2024</link><guid isPermaLink="false">https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-november-2024</guid><dc:creator><![CDATA[Nicolas De Kouchkovsky]]></dc:creator><pubDate>Fri, 13 Dec 2024 15:31:03 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!wDSQ!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;2d8a6058-e4b3-4ef3-86f9-fa5d7219b67c&quot;,&quot;caption&quot;:&quot;A growing number of businesses are turning to multi-sourcing their sales intelligence data. Waterfall data enrichment remains the most popular approach, but its logic warrants some questioning. &quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;The Waterfall Data Enrichment Paradox&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2024-11-14T01:58:20.861Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffc44d7ce-f632-4254-8d1c-3ae7a3be7a1e_1200x624.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/the-waterfall-data-enrichment-paradox&quot;,&quot;section_name&quot;:&quot;SalesTech&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:151628546,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;95678552-4fa3-4fdf-8496-c13f93caada4&quot;,&quot;caption&quot;:&quot;Cisco WebexOne provided an opportunity to take stock of Cisco's contact center offering. The company appears reenergized, demonstrating newfound assertiveness in the space. It also announced its AI agent solution.  &quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Cisco reasserts its position in the contact center market&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2024-11-09T22:48:58.551Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F15e37ad6-7023-41c4-974a-39d8d061ba79_1200x627.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/cisco-reasserts-its-position-in-the-contact-center-market&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:151436371,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;519d1356-3a42-465d-b8a4-5ee81add4968&quot;,&quot;caption&quot;:&quot;The 2024 Gartner CCaaS Magic Quadrant sparked an avalanche of comments and discussions. Naturally, I was eager to add my perspective to the conversation.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Beyond the dots: A critical look at Gartner's 2024 CCaaS Magic Quadrant&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2024-11-01T22:08:37.892Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fa99b82-4609-480a-95de-a685829be3cd_1260x901.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/beyond-the-dots-a-critical-look-at-gartner-2024-ccaas-magic-quadrant&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:151049514,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div>]]></content:encoded></item><item><title><![CDATA[CX & SalesTech Spotlight: October 2024 highlights]]></title><description><![CDATA[Monthly highlights from the CX and SalesTech space]]></description><link>https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-october-2024</link><guid isPermaLink="false">https://www.cacubeconsulting.com/p/cx-and-salestech-spotlight-october-2024</guid><dc:creator><![CDATA[Nicolas De Kouchkovsky]]></dc:creator><pubDate>Tue, 05 Nov 2024 16:33:01 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!wDSQ!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;cf4f9dca-a88e-46d4-b281-d158b7bc2cd0&quot;,&quot;caption&quot;:&quot;Salesforce's masterminded AgentForce announcement is, without a doubt, one of the highlights of last month. Mobilizing 4,000 developers, the company is taking the offensive in the AI arena. This announcement has also shifted market attention toward AI agents and systems that can combine multiple AI models and techniques to drive outcomes...&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Unpacking Salesforce's AgentForce announcement&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2024-10-04T15:00:00.000Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8dba30e7-0511-4048-b9e3-fb87b3be6509_1024x576.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/unpacking-salesforce-agentforce-announcement&quot;,&quot;section_name&quot;:&quot;SalesTech&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:149730765,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;b6c005a6-432d-4d66-8f27-540ad35573b7&quot;,&quot;caption&quot;:&quot;Customer service is consistently cited as one of AI's most promising use cases. Yet, organizations struggle to demonstrate results and scale their pilots. In this context, customer support automation stands out as a bright spot, attracting a wave of new entrants and significant VC funding...&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Is this Customer Support Automation's watershed moment?&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2024-10-17T02:22:31.975Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c645cf3-5301-44ba-9faf-0c4aee383c62_1200x624.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/is-this-customer-support-automation-watershed-moment&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:150337220,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;51975074-9ccc-4497-9e0d-c5ccf5071c48&quot;,&quot;caption&quot;:&quot;Genesys is confidentially filing for a potential IPO. A decade after being taken private, the company is now poised for a well-deserved public debut. With Cloud ARR reaching $1.6B&#8212;up 35% YoY&#8212;and total revenue likely surpassing $2.3B, this IPO is set to be a standout in a slow IPO market...&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Genesys is filing for IPO&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:15529592,&quot;name&quot;:&quot;Nicolas De Kouchkovsky&quot;,&quot;bio&quot;:&quot;CMO, market developer, GTM expert, and advisor; helping B2B software companies grow. All things customer experience/engagement. Postings are my own.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5c9c4e0c-502c-4d90-9493-8fffe74fb2d4_2100x2100.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2024-10-29T16:57:25.941Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff0be365d-41c8-4577-b1cc-77093bc42da9_3000x2000.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.cacubeconsulting.com/p/genesys-is-filing-for-ipo&quot;,&quot;section_name&quot;:&quot;CX insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:150898061,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;CaCube&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e780d1-01ea-43e2-b882-b9be40bd1667_1280x1280.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div>]]></content:encoded></item></channel></rss>